Bloggers often are uncertain about how they want to develop their careers. They do not know how to find a niche and develop their brand. The best place for these individuals to start is to orient their posts around topics that inspire their audience. Inspiring one’s audience can be more important for a new blogger than topic or format ever would.
Better show passion for your work
Individuals need to show passion from their work in order to cause people to read it. Many discerning readers can tell when writers are not passionate about their work and attempting to inspire people. Chrissy Weems argues that their work appears stilted and wooden. Visitors to a blog that is not written to inspire people often do not return. They have little reason to not stray away and read dozens of other blogs in that same time period. Therefore, individuals need to make sure that they are inspiring their audience through passionate writings with a personal teach. Showing passion helps inspire individuals and drives traffic to a particular blog.
Secure future work opportunities
Many bloggers are trying to inspire a large number of readers with their work. However, Chrissy Weems says they can still become successful if they only inspire the right handful of readers. These important readers are the men and women who work for the blogs, magazines, and newspapers that often hire successful bloggers. There is often a long and drawn-out process for applying to these positions.
Individuals can fill out applications, send in writing samples, and hope to hear back from a publishing company. The vast majority of applicants never receive a reply for their troubles. But a much easier process is to have a publisher find and be inspired by a particular work that an individual might create. That inspiration could place a potential professional blogger over hundreds or thousands of other possible applicants.
Potentially go viral
Inspiring blog posts have the best chance of going viral. For many individuals, going viral is the eventual goal of any blogger. They want to have thousands or millions of people reading their work around the world. One of the best ways to do this is by inspiring many of the individuals who are reading a blog. Inspiration pushes a reader to go the extra mile by liking or sharing a particular work. An inspired reader may choose to follow and frequently share a person’s work. Inspiration is often one of the catalysts, along with talent and luck, that lead a blogger to go viral and potentially appear on a news website or even on television for their famous post.
Conclusion
Blogging is by no means a guaranteed path for career success. The vast majority of blogs do not last or succeed. But those bloggers who do succeed have to inspire their readers with their work. Inspiring readers can ensure that either powerful people or a large number of the general public responds to and shares a particular work. Through greater visibility, a blogger can start the process of eventually securing monetization of their blogging ventures.
