One of the challenges of being a freelance writer is creating a good website. That is what Jeff English NJ graphic designer, recently talked about. He realizes how difficult it is in a competitive marketplace to differentiate yourself and attract high-quality clients that will be with you for a long time. Building a website is difficult because there are so many different hurdles you have to get over, and you might have a hard time maintaining it if you don’t have the relevant experience.
Creating a Good Freelance Website
Creating a good freelance website is essential in today’s environment. The majority of people looking for a good writer are going online to find one. They are searching on Google and other places, and they are even going on job sites. The best way to stand out is to have your website expertly made with compelling content to interest potential clients. Jeff English talks about how important it is to look friendly and professional in all aspects when you build a website. Jeff English also talks about how complicated it can be to build a website for less technically inclined people. He goes into a few recommendations he has for those people.
Choosing a Hosting Platform and Software
The main thing with building your website that Jeff English talks about is the actual hosting and software used to make the site. He understands that not everyone will know how to set up a WordPress blog with a beautiful theme and the performance needed to rank near the top of search engines. That is why he tries to focus on managed solutions that can get you great results. However, it is important to know a few things about building your freelance writing website since you might need to work on it in the future. He understands that you might also want to do everything yourself when you start out. Depending on how much money you have from freelancing, it could be a great idea, or it could cause you more trouble than it is worth. Jeff English personally recommends you try a WordPress solution, so you can learn using the most popular platform on the Internet.
Choosing What To Put On Your Website
One thing that most freelance writing professionals don’t know about is building a good website. Some of those writers decide to put everything on the website, including their worst works. Jeff English NJ graphic designer thinks that this is a bad idea. You want to put your best foot forward in all areas, so it doesn’t make sense to put all of your works on your site. It is a lot better to choose the top 15 best content you have created, so you come off as a real professional. You want to have enough content on your website to show that you are an experienced professional, but you also want to have them be your highest quality works. Jeff English talks about how you need to create sample content without having a client. This sample content can replace actual work you’ve done, so you have high quality stuff on your website and all times.
Taking a Professional Picture
Jeff English also remembers a big problem that most freelance writers face. They don’t seem to realize how important taking a good photo is for their website. Some of them dressed casually and took a horrible picture that turns away a majority of potential clients. Jeff English understands how important it is that you take an excellent photo for your freelance website. The photo needs to be professionally done, and you need to be dressed like someone worth hiring. You also want to look like someone who has a thriving writing business because you won’t get many clients if you look like the person struggling to stay afloat. The way you dress and how you comport yourself has a massive effect on getting hired by a significant portion of the client base.
Attracting People to Your Site
One thing that Jeff understands is that you can’t have a successful freelance writing business without clients. You also can’t have a successful website without being able to attract people to your website. That is where the topic of search engine optimization comes into play with your freelance website. You need to optimize your website, so there is a stream of traffic always coming in. You also want to find great keywords to optimize for. Jeff English talks about the importance of doing these things to have a sustainable freelance writing business.
