The use of video as a marketing and brand-building tool has been growing over the last few years with more companies looking to positively impact their brands using this technique. YouTube has become one of the most important areas of marketing growth for experts in video production Tampa brands need. No matter how impressive your video marketing techniques may be, you will often find yourself struggling to make a positive impact on your industrial sector without the right description to accompany your video.
What Kind of Description are you Writing?
There are two forms of the description you will have to address when you are looking to positively impact your SEO possibilities and improve your view numbers, which are:
- Channel description
- Video description
When you are looking to start your YouTube channel, you will start by correctly describing your channel. This is your Channel Description, which is an about page for your channel. HootSuite explains this is where you tell the world about your business or brand in terms that will attract viewers to your channel.
The second is a video description that will be used to accompany each video you publish to YouTube. This is the short description that will be written for each video and should be different while still reflecting the brand you are looking to publicize among your viewers.
Make Your Description Easy to Search
One of the ways to make your video description stand out in a crowded marketplace is to ensure it can be searched easily. YouTube explains the platform uses complex algorithms to determine positions in its searches, which means your description needs to fit into the requirements of the platform. Meeting the criteria can be a difficult task, but it is possible when you pay attention to:
- Keywords
- Tell the truth
- Use a conversational tone
Identify the Correct Keywords
Keywords have been part of the online marketing sector for over a decade and continue to bring you to the top of search engine pages when used correctly. When you are looking to rise to the top of the YouTube search rankings you need to identify the keywords your viewers will look for. If you are a well-known brand this could simply be the use of your company name that drives viewers to your YouTube channel.
However, if you are not as well known, you may find you have to think deeply about what kind of keywords you should use. These can be keywords that are linked to your brand or those that are about a product or specific video. Once you have identified the keywords you should use it has been shown repetition is the key to success. Repeating the keywords you believe to be important can ensure you rise to the top of the YouTube search rankings that are just as competitive as those from Google and other search engines.
A Truthful Description
How many times have you clicked on a link for a video or website that promised to deliver a certain result or explanation and been disappointed by your results? There is little that can cause your customers and viewers to turn away from your future videos as quickly as a video description that does not tell the truth. If your video delivers certain information it pays off not to add any extra information to your misleading description. Driving up your views with inflated claims is not a good idea because your single video may receive plenty of views, but your viewers may never return to your channel.
Use the Correct Tone
How do you want your business to be viewed? When your videos are being searched for you will find yourself being judged by your potential viewers against the standard of your description. You must decide how you want your brand to be viewed by viewers on YouTube. Are you looking to maintain a business-like tone or are you wanting to keep things light, friendly, and conversational? Most brands use a conversational tone when they are writing YouTube descriptions because of the relaxed atmosphere of the platform and its viewers.
When you are getting started writing YouTube video descriptions you can begin thinking about your best options when you are working with your video production Tampa company. By always considering the status of your descriptions compared to your brand you will be able to drive views to your channel and clients to your brand
